Legal
Privacy Policy
This policy explains what personal data Wear.Style collects when you use wear.style, why, who we share it with, and the choices you have. Wear.Style, based at 14 Hutchins Road, Bengaluru – 560084, Karnataka, India, is the data fiduciary/controller for that data.
1. What we collect
Information you give us
- Account: your name, email address and/or mobile number, and a securely hashed password. We never store your password in readable form.
- Orders: billing and shipping name, address, pincode, country and phone number; the items and prices; and the payment status.
- Style profile & Wardrobe: if you choose to add them — sizes, budget, style keywords, city, and any garments you save to your Wardrobe.
- Reviews: your rating, review text, display name and any photos you upload.
- Messages: what you send us through the contact form, email, WhatsApp, or the AI Stylist and AI support assistant.
- Programmes: your participation in the referral or affiliate programmes and the resulting wallet balance.
Information collected automatically
- Device & usage: IP address, browser and device type, the pages and products you view, search terms, and referring links.
- Approximate location: your country, derived from your IP by our network provider (Cloudflare) — used to set your default currency and shipping estimate.
- Cookieless analytics: to understand traffic without tracking individuals, our own analytics stores a one-way hash of (IP + browser string + a salt that changes every day). It cannot be reversed to identify you, is not linked to your account, and old records are deleted automatically.
- Advertising measurement: when Wear.Style runs ads inside ChatGPT, OpenAI’s measurement pixel records that you visited the site and, if you place an order, the order value, currency, the items and the order number — so OpenAI can tell us which ads led to a sale and improve them. To match a sale to the right ad, we also send a one-way (SHA-256) hash of your email address and your customer number, plus your IP address and browser type; the hash cannot be turned back into your email. It is used only to measure our own ads; we do not use it to build advertising profiles or to follow you across other websites, and it is not active when we are not advertising. You can switch it off — see section 3.
Payment information
Your card, UPI or bank details are entered on, and handled entirely by, our payment providers — Cashfree Payments (India) and PayPal (international). Wear.Style never receives or stores your full card or bank details. We keep only the order amount, the payment status, and a transaction reference from the provider.
2. How we use your data
- To take and fulfil your order — process payment, arrange delivery, send confirmations, invoices and shipping updates, and handle returns and refunds.
- To run your account, wallet, referrals and reviews.
- To provide the AI features — the Stylist and the support assistant use your message, our catalogue and our policies to answer you; see section 4.
- To provide customer support and respond to your messages.
- To prevent fraud and abuse, secure the service, and enforce our Terms — including short-lived blocks on IP addresses or payment attempts associated with repeated failures.
- To send service messages (always) and marketing such as the Style Letter (only if you opt in — you can unsubscribe from any marketing email in one click).
- To understand and improve the site and the AI features using aggregated, non-identifying analytics.
- To meet legal, tax and accounting obligations.
Our lawful bases are: performing our contract with you (orders, account, support); your consent (marketing, optional profile data, non-essential features); our legitimate interests (security, fraud prevention, improving the service), balanced against your rights; and compliance with law.
3. Cookies and similar technologies
We use a small number of first-party cookies that are needed for the site to work. We do not use cross-site tracking or third-party analytics cookies. When Wear.Style is advertising in ChatGPT, OpenAI’s advertising-measurement pixel also sets one first-party cookie (see section 1); you can turn that off below.
| Cookie | Purpose | Lasts |
|---|---|---|
wssid | Keeps you signed in and holds your session (cart, chosen currency, wishlist, checkout state). | Session / until logout |
wsref | Remembers a referral link so the referrer is credited if you sign up. | 30 days |
wsaff | Remembers an affiliate link so the affiliate is credited on a purchase. | 30 days |
__oppref | Set by OpenAI’s advertising-measurement pixel; stores your ad-personalisation preference for that pixel. Only present while we are advertising in ChatGPT. | Up to 1 year |
ws_noads | Set only if you use the opt-out below; tells us not to load the advertising-measurement pixel for this browser. | 1 year |
__cf_bm, cf_clearance and similar | Set by Cloudflare to tell humans from bots and protect the site. | Up to 30 minutes / 1 year |
Opt out of advertising measurement. This stops Wear.Style loading OpenAI’s pixel in this browser. It does not affect anything else on the site.
You can also block or delete cookies in your browser settings; if you block the essential cookies, sign-in, the cart and checkout will not work. Because there is no agreed industry standard, we do not respond to “Do Not Track” browser signals.
On-device storage (the app cache)
So the site loads quickly — and so it works when you add it to your home screen and use it like an app — your browser also keeps some data on your device outside of cookies: a service worker caches static files (styles, scripts, images) and copies of pages you have visited, and local storage holds small preferences such as your chosen display currency or a notice you have dismissed. This data stays on your device, is not transmitted to us or anyone else, and contains no payment information. You can clear it at any time by removing Wear.Style from your home screen, or by clearing site data / browsing data for wear.style in your browser.
4. The AI features and your data
When you chat with the AI Stylist or the AI support assistant, your messages and the assistant’s replies are stored — against your browser session, and against your account if you are signed in. Our team may review conversations to help you, resolve issues, and improve the assistants. Your messages are sent to our AI provider, OpenAI, to generate a response; under our agreement they process this on our instruction and do not use it to train their models. The assistant can look up an order only if you give it the order number and the mobile number on that order, and it never discloses another customer’s information. Please do not enter anything in the chat that you would not want stored or reviewed.
5. Who we share data with
We do not sell your personal data. We share it only as needed to run the service:
| Recipient | Why |
|---|---|
| Cashfree Payments; PayPal | To process your payment. |
| Courier and logistics partners (e.g. Delhivery) | Delivery name, address and phone number, to ship and track your order. |
| Independent brands / sellers (Studio) | The details needed to fulfil the items you bought from that brand. |
| Cloudflare | Content delivery, DDoS and bot protection, approximate location. |
| Amazon Web Services | Cloud hosting and, via Amazon SES, sending transactional and (opted-in) marketing email. |
| OpenAI | Generating AI Stylist / assistant responses (see section 4). |
| A messaging/OTP provider | Your mobile number, to send a one-time login code if you use phone sign-in. |
| Our affiliated fulfilment and support operations | Order and contact details, to manage delivery tracking, returns and customer support. |
| Professional advisers, and authorities | Where required by law, a valid legal request, or to protect our rights, safety or property. |
| A buyer or successor | If the business is sold or reorganised, under equivalent protection. |
Our foreign-exchange rates come from a public rates service that receives no personal data.
6. Where your data is processed
Wear.Style operates from India. Some of our providers (for example AWS, Cloudflare, PayPal and OpenAI) process data on servers outside India, including in the United States. Where personal data is transferred internationally we rely on the providers’ contractual safeguards and their own compliance frameworks.
7. How long we keep it
We keep account and order data for as long as your account is active and then as needed to meet legal, tax and accounting requirements (order and invoice records are typically retained for around eight years). Cookieless analytics records are deleted on a rolling short-term basis. AI chat transcripts are retained for a limited period to support you and improve the service, then deleted. You can ask us to delete data we are not required to keep.
8. Your rights
Subject to the Digital Personal Data Protection Act, 2023 (India) and, where they apply, the GDPR (EEA/UK) and CCPA/CPRA (California), you can ask us to:
- tell you what personal data we hold about you and give you a copy;
- correct or update inaccurate data (you can edit most of it in your account);
- delete data we are not legally required to keep, or close your account;
- withdraw a consent you previously gave (this does not affect processing before withdrawal);
- opt out of marketing at any time — use the unsubscribe link, or email us.
To exercise a right, email [email protected] from your registered address (or with enough detail for us to verify you). We respond within the timeframes set by applicable law. You may also complain to the Data Protection Board of India or your local data-protection authority.
9. Security
We protect your data with TLS encryption in transit, hashed passwords, access controls, and separation of the storefront from administrative systems. No method of transmission or storage is completely secure, so we cannot guarantee absolute security; tell us immediately at [email protected] if you suspect a problem with your account.
10. Children
Wear.Style is not directed at children. We do not knowingly collect data from anyone under 18. If you believe a child has given us personal data, contact us and we will delete it.
11. Changes
We may update this policy for operational, legal or regulatory reasons. We will post the revised version here with a new effective date; significant changes will be highlighted or notified where required.
12. Contact and Grievance Officer
For any question, request or complaint about privacy, contact our Grievance Officer at [email protected], via the contact page, or by post to Wear.Style, 14 Hutchins Road, Bengaluru – 560084, Karnataka, India. We acknowledge within 48 hours and aim to resolve within one month.
Effective 6 September 2026.